53% of Marketers Plan To Adopt Artificial Intelligence In Two Years

These and many other insights are from the Salesforce Fourth Annual State of Marketing - Marketing Embraces the AI Revolution published last week. The report is available for download here (50 pp., PDF, no opt-in). The survey is based on interviews with 3,500 marketers worldwide conducted by Salesforce Research through a third-party survey firm in April 2017. The 3,500 respondents are full-time marketing leaders in Australia, New Zealand, Brazil, Canada, France, Germany, Japan, Netherlands, U.K., Ireland and U.S. Respondents were segmented into high-performing, moderate-performing or under-performing groups. High-performing organizations are defined as those who are "extremely satisfied" with the current outcomes realized as a direct result of their company's marketing investment.