Managing Marketing: How To Solve Business Problems Through AI Technology

Managing Marketing is a weekly podcast hosted by TrinityP3. Each one is a conversation with a marketing thought-leader, professional, practitioner or expert on the issues and topics of interest to marketers and business leaders everywhere. In this special series, TrinityP3's Anton Buchner, discusses the rise of Artificial Intelligence and the impact it is having on marketing. Jay Henderson is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as a distrustful'black box' of solutions running rampant by themselves. Welcome to Managing Marketing, a weekly podcast where we sit down and talk with marketing thought leaders and experts on the issues and topics of interest to marketers and business leaders everywhere. To discuss this I'm sitting down today with Jay Henderson. Jay is the senior vice-president of product management for Acoustic. Thanks, I'm really excited to be here. You've just flown in so you've got over your jetlag? I got here a couple of days ago. We're here today in Sydney to launch the Acoustic brand and the company into the Australian market.