How artificial intelligence can assist telecoms for customer retention TelecomLead

Telecom operators have started using artificial intelligence (AI) technology capabilities that process and analyze real-time customer data to recommend and automatically trigger the next best action. Ooredoo, a top telecom operator in the Middle East, is investing in artificial intelligence technology to ensure next-generation customer experience to its mobile phone users in Qatar – as part of its digital strategy. Vodafone India faced 4.8 percent churn in fiscal 2017 as compared with 4.3 percent n fiscal 2016 due to competition. Churn of post-paid customers was 1.9 percent against 1.8 percent. Churn of pre-paid users was 5 percent against 4.5 percent.