Imitating Creators: Prospective governance and mechanisms for identifying AI-generated content

We are slowly seeing the emerging trend of organisations considering the use of generative technologies across all areas of business. Collectively known as'generative AI', these technologies (such as the popular Chat-GPT and Dall-E) are capable of taking a prompt from its user and creating entirely new content, such as blog posts, letters to clients, or internal policies. In a previous article, we examined several points that organisations should consider, such as potential for IP infringement and inadvertent PR issues. The article goes on to consider several steps organisations can take to mitigate these risks throughout the process, such as regular testing and ensuring appropriate safeguards are put in place. As will be clear for those who have already interacted with these technologies, while there is certainly value in implementing them within certain processes, these safeguards are clearly a necessary step to ensure that the AI is behaving accurately and, in the case of written works, in a way that is not misleading.