EU moves to ease AI, privacy rules amid pressure from Big Tech, Trump

The reforms, which amend the AI Act and several other privacy and tech-related laws, would also cut back on website pop-ups asking permission to use cookies and reduce documentation requirements for small and medium-sized businesses. EU tech chief Henna Virkkunen said the changes, which need to be approved by representatives of the 27 EU member states, would boost European competitiveness by simplifying rules about AI, cybersecurity and data protection. "We have talent, infrastructure, a large internal single market. But our companies, especially our start-ups and small businesses, are often held back by layers of rigid rules," Virkkunen said. Lobby groups for tech giants in the United States, where President Donald Trump's administration has been a vocal critic of Europe's regulatory approach, welcomed the move, while lamenting that the measures did not go far enough.