What Apple's shock iPhone sales announcement means for its customers

Apple has made one of the most shocking announcements in its history, and its not a new feature or product. In a strange run of events, Apple froze trading on its stock and was forced to announce that its results were about to disappoint its investors. The announcement was meant primarily for Apple's shareholders, and the wide circle of analysts and financial markets that revolve around them. Tim Cook's letter announcing the change was addressed to its investors, and included information intended for them. As an indication of how rare such a statement is, Apple has not done this since 2002 – long before the iPhone, and just months into the iPod era.