The Rise and Fall of the 'IBM Way'

IBM is one of the oldest technology companies in the world, with a raft of innovations to its credit, including mainframe computing, computer-programming languages, and AI-powered tools. But ask an ordinary person under the age of 40 what exactly IBM does (or did), and the responses will be vague at best. "Something to do with computers, right?" was the best the Gen Zers I queried could come up with. If a Millennial knows anything about IBM, it's Watson, the company's prototype AI system that prevailed on Jeopardy in 2011. Check out more from this issue and find your next story to read. In the chronicles of garage entrepreneurship, however, IBM retains a legendary place--as a flat-footed behemoth.