Arabic Opinion Mining Using a Hybrid Recommender System Approach

One of these textual information is the customer comments or reviews. People usually prefer to read the reviews before buying or using a service to make the right decision. This behavior is also common before the existence of the Internet. From this amount of available data, researches attempt to handle and use these data to have a specific and useful knowledge. Sentiment analysis (SA) is the process of determining the opinion or feeling of a piece of text. Sentiment means feelings, attitudes, emotions and opinions. The applications of sentiment analysis are numerous such as politics or political science, law, e-commerce, sociology and psychology. In e-commerce, the sentiment analysis is super useful for gaining insight into customer opinions; once they understand how the customer feels after analyzing their comments or reviews, they can identify what they like and dislike and build things like recommendation systems, or enhance the product or the service.