Tell Me About Yourself: Using an AI-Powered Chatbot to Conduct Conversational Surveys

The rise of increasingly more powerful chatbots offers a new way to collect information through conversational surveys, where a chatbot asks open-ended questions, interprets a user's free-text responses, and probes answers when needed. To investigate the effectiveness and limitations of such a chatbot in conducting surveys, we conducted a field study involving about 600 participants. In this study, half of the participants took a typical online survey on Qualtrics and the other half interacted with an AI-powered chatbot to complete a conversational survey. Our detailed analysis of over 5200 free-text responses revealed that the chatbot drove a significantly higher level of participant engagement and elicited significantly better quality responses in terms of relevance, depth, and readability. Based on our results, we discuss design implications for creating AI-powered chatbots to conduct effective surveys and beyond.