The effectiveness of single-model sequential recommendation architectures, while scalable, is often limited when catering to "power users" in sparse or niche domains. Our previous research, PinnerFormerLite, addressed this by using a fixed weighted loss to prioritize specific domains. However, this approach can be sub-optimal, as a single, uniform weight may not be sufficient for domains with very few interactions, where the training signal is easily diluted by the vast, generic dataset. This paper proposes a novel, data-driven approach: a Dynamic Weighted Loss function with comprehensive theoretical foundations and extensive empirical validation. We introduce an adaptive algorithm that adjusts the loss weight for each domain based on its sparsity in the training data, assigning a higher weight to sparser domains and a lower weight to denser ones. This ensures that even rare user interests contribute a meaningful gradient signal, preventing them from being overshadowed. We provide rigorous theoretical analysis including convergence proofs, complexity analysis, and bounds analysis to establish the stability and efficiency of our approach. Our comprehensive empirical validation across four diverse datasets (MovieLens, Amazon Electronics, Yelp Business, LastFM Music) with state-of-the-art baselines (SIGMA, CALRec, SparseEnNet) demonstrates that this dynamic weighting system significantly outperforms all comparison methods, particularly for sparse domains, achieving substantial lifts in key metrics like Recall at 10 and NDCG at 10 while maintaining performance on denser domains and introducing minimal computational overhead.

Sequential recommendation aims to capture user preferences by modeling sequential patterns in user-item interactions. However, these models are often influenced by noise such as accidental interactions, leading to suboptimal performance. Therefore, to reduce the effect of noise, some works propose explicitly identifying and removing noisy items. However, we find that simply relying on collaborative information may result in an over-denoising problem, especially for cold items. To overcome these limitations, we propose a novel framework: Interest Alignment for Denoising Sequential Recommendation (IADSR) which integrates both collaborative and semantic information. Specifically, IADSR is comprised of two stages: in the first stage, we obtain the collaborative and semantic embeddings of each item from a traditional sequential recommendation model and an LLM, respectively. In the second stage, we align the collaborative and semantic embeddings and then identify noise in the interaction sequence based on long-term and short-term interests captured in the collaborative and semantic modalities. Our extensive experiments on four public datasets validate the effectiveness of the proposed framework and its compatibility with different sequential recommendation systems.

Personalized AI agents are becoming central to modern information retrieval, yet most evaluation methodologies remain static, relying on fixed benchmarks and one-off metrics that fail to reflect how users' needs evolve over time. These limitations hinder our ability to assess whether agents can meaningfully adapt to individuals across dynamic, longitudinal interactions. In this perspective paper, we propose a conceptual lens for rethinking evaluation in adaptive personalization, shifting the focus from static performance snapshots to interaction-aware, evolving assessments. We organize this lens around three core components: (1) persona-based user simulation with temporally evolving preference models; (2) structured elicitation protocols inspired by reference interviews to extract preferences in context; and (3) adaptation-aware evaluation mechanisms that measure how agent behavior improves across sessions and tasks. While recent works have embraced LLM-driven user simulation, we situate this practice within a broader paradigm for evaluating agents over time. To illustrate our ideas, we conduct a case study in e-commerce search using the PersonalWAB dataset. Beyond presenting a framework, our work lays a conceptual foundation for understanding and evaluating personalization as a continuous, user-centric endeavor.

While language models (LMs) offer great potential for conversational recommender systems (CRSs), the paucity of public CRS data makes fine-tuning LMs for CRSs challenging. In response, LMs as user simulators qua data generators can be used to train LM-based CRSs, but often lack behavioral consistency, generating utterance sequences inconsistent with those of any real user. To address this, we develop a methodology for generating natural dialogues that are consistent with a user's underlying state using behavior simulators together with LM-prompting. We illustrate our approach by generating a large, open-source CRS data set with both preference elicitation and example critiquing. Rater evaluation on some of these dialogues shows them to exhibit considerable consistency, factuality and naturalness.

Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals. One popular modern approach is to use semantic IDs (SIDs), which are discrete codes quantized from the embeddings of modality encoders (e.g., large language or vision models), to represent items in an autoregressive user interaction sequence modeling setup (henceforth, SID-based GR). While generative models in other domains exhibit well-established scaling laws, our work reveals that SID-based GR shows significant bottlenecks while scaling up the model. In particular, the performance of SID-based GR quickly saturates as we enlarge each component: the modality encoder, the quantization tokenizer, and the RS itself. In this work, we identify the limited capacity of SIDs to encode item semantic information as one of the fundamental bottlenecks. Motivated by this observation, as an initial effort to obtain GR models with better scaling behaviors, we revisit another GR paradigm that directly uses large language models (LLMs) as recommenders (henceforth, LLM-as-RS). Our experiments show that the LLM-as-RS paradigm has superior model scaling properties and achieves up to 20 percent improvement over the best achievable performance of SID-based GR through scaling. We also challenge the prevailing belief that LLMs struggle to capture collaborative filtering information, showing that their ability to model user-item interactions improves as LLMs scale up. Our analyses on both SID-based GR and LLMs across model sizes from 44M to 14B parameters underscore the intrinsic scaling limits of SID-based GR and position LLM-as-RS as a promising path toward foundation models for GR.

Recommender systems have traditionally followed modular architectures comprising candidate generation, multi-stage ranking, and re-ranking, each trained separately with supervised objectives and hand-engineered features. While effective in many domains, such systems face persistent challenges including sparse and noisy interaction data, cold-start problems, limited personalization depth, and inadequate semantic understanding of user and item content. The recent emergence of Large Language Models (LLMs) offers a new paradigm for addressing these limitations through unified, language-native mechanisms that can generalize across tasks, domains, and modalities. In this paper, we present a comprehensive technical survey of how LLMs can be leveraged to tackle key challenges in modern recommender systems. We examine the use of LLMs for prompt-driven candidate retrieval, language-native ranking, retrieval-augmented generation (RAG), and conversational recommendation, illustrating how these approaches enhance personalization, semantic alignment, and interpretability without requiring extensive task-specific supervision. LLMs further enable zero- and few-shot reasoning, allowing systems to operate effectively in cold-start and long-tail scenarios by leveraging external knowledge and contextual cues. We categorize these emerging LLM-driven architectures and analyze their effectiveness in mitigating core bottlenecks of conventional pipelines. In doing so, we provide a structured framework for understanding the design space of LLM-enhanced recommenders, and outline the trade-offs between accuracy, scalability, and real-time performance. Our goal is to demonstrate that LLMs are not merely auxiliary components but foundational enablers for building more adaptive, semantically rich, and user-centric recommender systems

With the advancement of mobile device capabilities, deploying reranking models directly on devices has become feasible, enabling real-time contextual recommendations. When migrating models from cloud to devices, resource heterogeneity inevitably necessitates model compression. Recent quantization methods show promise for efficient deployment, yet they overlook device-specific user interests, resulting in compromised recommendation accuracy. While on-device finetuning captures personalized user preference, it imposes additional computational burden through local retraining. To address these challenges, we propose a framework for \underline{\textbf{C}}ustomizing \underline{\textbf{H}}ybrid-precision \underline{\textbf{O}}n-device model for sequential \underline{\textbf{R}}ecommendation with \underline{\textbf{D}}evice-cloud collaboration (\textbf{CHORD}), leveraging channel-wise mixed-precision quantization to simultaneously achieve personalization and resource-adaptive deployment. CHORD distributes randomly initialized models across heterogeneous devices and identifies user-specific critical parameters through auxiliary hypernetwork modules on the cloud. Our parameter sensitivity analysis operates across multiple granularities (layer, filter, and element levels), enabling precise mapping from user profiles to quantization strategy. Through on-device mixed-precision quantization, CHORD delivers dynamic model adaptation and accelerated inference without backpropagation, eliminating costly retraining cycles. We minimize communication overhead by encoding quantization strategies using only 2 bits per channel instead of 32-bit weights. Experiments on three real-world datasets with two popular backbones (SASRec and Caser) demonstrate the accuracy, efficiency, and adaptivity of CHORD.

Training large-scale recommendation models under a single global objective implicitly assumes homogeneity across user populations. However, real-world data are composites of heterogeneous cohorts with distinct conditional distributions. As models increase in scale and complexity and as more data is used for training, they become dominated by central distribution patterns, neglecting head and tail regions. This imbalance limits the model's learning ability and can result in inactive attention weights or dead neurons. In this paper, we reveal how the attention mechanism can play a key role in factorization machines for shared embedding selection, and propose to address this challenge by analyzing the substructures in the dataset and exposing those with strong distributional contrast through auxiliary learning. Unlike previous research, which heuristically applies weighted labels or multi-task heads to mitigate such biases, we leverage partially conflicting auxiliary labels to regularize the shared representation. This approach customizes the learning process of attention layers to preserve mutual information with minority cohorts while improving global performance. We evaluated C2AL on massive production datasets with billions of data points each for six SOTA models. Experiments show that the factorization machine is able to capture fine-grained user-ad interactions using the proposed method, achieving up to a 0.16% reduction in normalized entropy overall and delivering gains exceeding 0.30% on targeted minority cohorts.

Recommendation models are predominantly trained using implicit user feedback, since explicit feedback is often costly to obtain. However, implicit feedback, such as clicks, does not always reflect users' real preferences. For example, a user might click on a news article because of its attractive headline, but end up feeling uncomfortable after reading the content. In the absence of explicit feedback, such erroneous implicit signals may severely mislead recommender systems. In this paper, we propose MTRec, a novel sequential recommendation framework designed to align with real user preferences by uncovering their internal satisfaction on recommended items. Specifically, we introduce a mental reward model to quantify user satisfaction and propose a distributional inverse reinforcement learning approach to learn it. The learned mental reward model is then used to guide recommendation models to better align with users' real preferences. Our experiments show that MTRec brings significant improvements to a variety of recommendation models. We also deploy MTRec on an industrial short video platform and observe a 7 percent increase in average user viewing time.

Abstract--Foundation models have revolutionized artificial intelligence, yet their application in recommender systems remains limited by reasoning opacity and knowledge constraints. This paper introduces AgenticRAG, a novel framework that combines tool-augmented foundation models with retrieval-augmented generation for zero-shot explainable recommendations. Our approach integrates external tool invocation, knowledge retrieval, and chain-of-thought reasoning to create autonomous recommendation agents capable of transparent decision-making without task-specific training. Experimental results on three real-world datasets demonstrate that AgenticRAG achieves consistent improvements over state-of-the-art baselines, with NDCG@10 improvements of 0.4% on Amazon Electronics, 0.8% on MovieLens-1M, and 1.6% on Y elp datasets. The framework exhibits superior explainability while maintaining computational efficiency comparable to traditional methods.