Forty-one percent of employees think that email is critical to the overall success of a company, according to the Litmus 2021 State of Email Report. But email is not the same today as it was a few years ago, and it's time to put aside the basics and start thinking about how to best leverage email across the entire customer lifecycle. In the Litus report, the two most popular emails are the welcome email and the newsletter. The welcome email welcomes a person to the start of their relationship with the brand, and the newsletter works hard to keep subscribers coming back again and again. But there are plenty of other types of email, including product emails and sales/promotion emails - these round out the top four types cited as most created. All these email types need to be personalized or better targeted to the person on the receiving end.

More of the creative work these days is not being done by humans at all. When Dixons Carphone wanted to push shoppers towards its Black Friday sale, the company turned to Artificial Intelligence (AI) software and got the winning line "The time is now". Saul Lopes, head of customer marketing at Dixons Carphone, thinks it worked because it didn't have the words Black Friday in it. His human copywriters had produced dozens of potentially successful sentences but they all mentioned Black Friday. It was technology that broke this chain of thought.

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Retailers are already preparing for a 2021 holiday ecommerce season that mirrors last year. A recent survey by Radial found that 65% of consumers plan to spend the same as or even more than last year. Radial itself plans to hire 27,000 seasonal workers ahead of the shopping season to fulfill ecommerce orders. But to snag a share of that market, retailers will need to use the right email marketing language and tactics, according to a new report from AI-powered copywriting platform Phrasee.

What springs to mind when you think of advertising? Or perhaps trendy people swapping catch phrases in a converted warehouse?' Well, more of the creative work these days is not being done by humans at all. When Dixons Carphone wanted to push shoppers towards its Black Friday sale, the company turned to Artificial Intelligence (AI) software and got the winning line "The time is now". Saul Lopes, head of customer marketing at Dixons Carphone, thinks it worked because it didn't have the words Black Friday in it.

As of May 18, nearly 40% of the U.S. population had been fully vaccinated against COVID-19, with close to 50% having received at least one shot. But outreach remains a major challenge. McKinsey estimated in December that vaccine adoption would require "unprecedented" public and private action and incremental investment of about $10 billion. Highlighting the unevenness in the rollout, a lower percentage of African Americans had been vaccinated by March than of the general population in every state reporting statistics by race. The government at the local, state, and federal levels is involved in distributing and administering vaccines, as well as private-sector partners like pharmacy chains, grocers, and retailers.

Phrasee, the world leader in AI-Powered Copywriting technology, released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world's largest first-party data and insights platform – exposes the increasing importance of brand language, while highlighting difficulties in being able to generate high-quality content and an increased focus on artificial intelligence (AI) to alleviate these challenges. The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and hospitality, restaurants, communications / telecom utilities, banking / finance, and insurance. Marketers feel brand language has never been more important. Overall, marketers struggle to achieve a high level of copywriting quality.

Machine-learning models trained on normal behavior are showing cracks --forcing humans to step in to set them straight. People weren't just searching, they were buying too--and in bulk. The majority of people looking for masks ended up buying the new Amazon #1 Best Seller, "Face Mask, Pack of 50". When covid-19 hit, we started buying things we'd never bought before. The shift was sudden: the mainstays of Amazon's top ten--phone cases, phone chargers, Lego--were knocked off the charts in just a few days.

There's a science behind getting people to open your emails. One tech startup is helping companies master that. London-based marketing technology software company Phrasee uses artificial intelligence to deliver human-sounding copy for companies like eBay and Domino's. The software injects AI-optimized language into a company's email subject lines, push notifications, and ads to boost clicks and conversations from copy. And it can do it all in matter of minutes.

You keep hearing about how your business needs to start understanding and leveraging artificial intelligence. With AI's ability to create and deliver content at scale, while freeing up your team to spend more time on creative tasks--it's a no brainer. But many marketers are left wondering how to actually implement AI into their content marketing strategies. To help, we've pulled together three case studies of real companies partnering with real vendors to drive real results. Sleep system startup Tomorrow Sleep launched in 2017 and started creating content shortly after, in 2018.

As fans of Blade Runner and The Terminator can testify, AI and particularly AI disaster scenarios are a subject most people can't get enough of. Therefore, when AI technology and investment began to grow, it quickly caught the public's imagination. The problem is that the technology hasn't kept pace. The resulting gap between the perception and the reality has led us to enter what the Gartner Hype Cycle calls'the trough of disillusionment' with AI. This is especially apparent in the marketing industry, where, for all the talk of AI at industry events and in the media, only 27% of marketers in the UK are actually using it in their jobs.