Can automation and AI help create better emails?

Forty-one percent of employees think that email is critical to the overall success of a company, according to the Litmus 2021 State of Email Report. But email is not the same today as it was a few years ago, and it's time to put aside the basics and start thinking about how to best leverage email across the entire customer lifecycle. In the Litus report, the two most popular emails are the welcome email and the newsletter. The welcome email welcomes a person to the start of their relationship with the brand, and the newsletter works hard to keep subscribers coming back again and again. But there are plenty of other types of email, including product emails and sales/promotion emails - these round out the top four types cited as most created. All these email types need to be personalized or better targeted to the person on the receiving end.