Why artificial intelligence is being used to write adverts

What springs to mind when you think of advertising? Or perhaps trendy people swapping catch phrases in a converted warehouse?' Well, more of the creative work these days is not being done by humans at all. When Dixons Carphone wanted to push shoppers towards its Black Friday sale, the company turned to Artificial Intelligence (AI) software and got the winning line "The time is now". Saul Lopes, head of customer marketing at Dixons Carphone, thinks it worked because it didn't have the words Black Friday in it.