eBay, Domino's, and more are using AI that's eerily human-like to write ads and emails -- the CEO behind the tech explains how it works

There's a science behind getting people to open your emails. One tech startup is helping companies master that. London-based marketing technology software company Phrasee uses artificial intelligence to deliver human-sounding copy for companies like eBay and Domino's. The software injects AI-optimized language into a company's email subject lines, push notifications, and ads to boost clicks and conversations from copy. And it can do it all in matter of minutes.