Top tips: Debunking three AI marketing myths Netimperative - latest digital marketing news

As fans of Blade Runner and The Terminator can testify, AI and particularly AI disaster scenarios are a subject most people can't get enough of. Therefore, when AI technology and investment began to grow, it quickly caught the public's imagination. The problem is that the technology hasn't kept pace. The resulting gap between the perception and the reality has led us to enter what the Gartner Hype Cycle calls'the trough of disillusionment' with AI. This is especially apparent in the marketing industry, where, for all the talk of AI at industry events and in the media, only 27% of marketers in the UK are actually using it in their jobs.