We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions.

We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions.

We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions. You spot opportunities earlier, engage with them more intelligently, and close deals faster. As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us.

The world's largest and fastest-growing companies such as Accenture, Adobe, DocuSign, and Salesforce rely on Demandbase to drive their Account-Based Marketing strategy and maximize their B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the category as an indispensable part of the B2B MarTech stack. Our achievements and innovation would not be possible without the driven and collaborative teams here at Demandbase. As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area.

It's undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe smart enough to use this trend to their advantage? How does AI Affect B2B Marketing? According to the latest research numbers published by DemandBase, 80% of all marketers predict that artificial intelligence will revolutionize marketing by 2020. However, only 10% seem to be reaping the benefits of AI in B2B marketing today.

B2B marketers should be pissed. For the past ten or fifteen years, we've heard a steady stream of pitches that promise a 1:1 relationship with our target audience. Unfortunately, the reality has not matched the promises. In fact, I'd argue that the technology we've deployed has, in many cases, pushed us further away from that 1:1 connection. We fell in love with technologies that by their very nature, focused on volume rather than relationships.

SAN FRANCISCO – Dec. 13, 2016 – Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. While they believe it has the potential to significantly impact the entire industry, there is a clear discrepancy between this enthusiasm and marketers' confidence in how to implement AI into their marketing programs. In fact, 80 percent of all marketing executives believe AI will revolutionize marketing over the next 5 years, but only 26 percent are very confident they understand how AI is used in marketing and only 10 percent of marketers are currently using AI today. Surprisingly, concern with the cost of implementing AI is lower on the list at 42 percent.

Kristina: What trends are you watching now in the B2B space? Peter Isaacson, CMO, Demandbase: Artificial Intelligence (AI) was the hot topic of 2017, and it will continue to be a trend to watch in 2018. From using AI to enhance personalization to improving engagement and increasing conversions, we've only just begun to scratch the surface of its capabilities in the B2B marketing space. The good news is that the technology is getting easier to use, becoming more customizable and able to drive more meaningful and measurable results. It'll also be interesting to see how the marketing technology landscape develops in 2018, as new companies, partnerships and avenues for growth surface.

"There are too many risks and technical barriers to overcome in trying to stitch together an ABM strategy using disparate technologies that don't use a common data model to follow and measure a business audience throughout the entire funnel and lifecycle," said Chris Golec, CEO of Demandbase. "What's been missing from ABM technology is an integrated platform that makes it easier to implement, execute and grow your ABM efforts seamlessly. I'm confident the new AI-based platform introduced today with fully integrated targeting, engagement and sales conversion solutions will set us apart for many years to come." The Demandbase ABM Platform makes it easy to build target accounts from CRM data, by uploading a pre-existing account list, or by leveraging buyer intent signals generated by the only AI-powered ABM platform that learns from 50 billion B2B interactions every month. Marketers can further segment and manage these audiences by a number of firmographic variables such as industry, size, location and others.

Demandbase has baked artificial intelligence (AI) technology into its website personalization product in a move designed to help B2B marketers serve up relevant content and web pages for new and returning site visitors. The B2B account-based marketing (ABM) platform provider today released Site Optimization, a tool which leverages the machine learning and data science capabilities it acquired from Spiderbook in May 2016. Those capabilities can scale to analyze billions of web pages and target accounts, according to Demandbase officials. "This marks the next step of putting artificial capabilities into our website personalization product, which we've had out on the market for a few years," Demandbase Chief Marketing Officer Peter Isaacson told CMSWire in an interview. "The idea behind it is to customize the website experience for any visitor coming to your site including the folks coming to your site for the first time that don't have a cookie on them. We're customizing that experience based on the company they're from, the industry they're in, the size of the company, location."