Artificial Intelligence in Marketing - Making Sense of the Hype - ClearlyBlue

It's undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe smart enough to use this trend to their advantage? How does AI Affect B2B Marketing? According to the latest research numbers published by DemandBase, 80% of all marketers predict that artificial intelligence will revolutionize marketing by 2020. However, only 10% seem to be reaping the benefits of AI in B2B marketing today.