Demandbase Transforms B2B Marketing with Next Generation ABM Platform

"There are too many risks and technical barriers to overcome in trying to stitch together an ABM strategy using disparate technologies that don't use a common data model to follow and measure a business audience throughout the entire funnel and lifecycle," said Chris Golec, CEO of Demandbase. "What's been missing from ABM technology is an integrated platform that makes it easier to implement, execute and grow your ABM efforts seamlessly. I'm confident the new AI-based platform introduced today with fully integrated targeting, engagement and sales conversion solutions will set us apart for many years to come." The Demandbase ABM Platform makes it easy to build target accounts from CRM data, by uploading a pre-existing account list, or by leveraging buyer intent signals generated by the only AI-powered ABM platform that learns from 50 billion B2B interactions every month. Marketers can further segment and manage these audiences by a number of firmographic variables such as industry, size, location and others.