Artificial Intelligence: The Next Frontier of B2B Marketing

B2B marketers should be pissed. For the past ten or fifteen years, we've heard a steady stream of pitches that promise a 1:1 relationship with our target audience. Unfortunately, the reality has not matched the promises. In fact, I'd argue that the technology we've deployed has, in many cases, pushed us further away from that 1:1 connection. We fell in love with technologies that by their very nature, focused on volume rather than relationships.