80 Percent of all Marketing Executives Predict Artificial Intelligence Will Revolutionize Marketing by 2020

SAN FRANCISCO – Dec. 13, 2016 – Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. While they believe it has the potential to significantly impact the entire industry, there is a clear discrepancy between this enthusiasm and marketers' confidence in how to implement AI into their marketing programs. In fact, 80 percent of all marketing executives believe AI will revolutionize marketing over the next 5 years, but only 26 percent are very confident they understand how AI is used in marketing and only 10 percent of marketers are currently using AI today. Surprisingly, concern with the cost of implementing AI is lower on the list at 42 percent.