As a newbie to the K-drama phenomenon, the first one I watched on the recommendation of friends and family was Squid Games last year. The next thing I knew, the OTT platform I was on showed recommendations to several K-dramas and even similar shows in my local language. With new shows on my list, in Korean and local languages, I had fortunately bucked the 2021 trend of peak COVID boredom. I was making full use of my subscription expenses with new and highly relevant content areas to explore. AI was at play, and in ways that really addressed my needs as a consumer.

Artificial intelligence could be heading to Australian classrooms -- and in schools overseas, it's already there. In Bahia, Brazil, 15-year-old students David and Roama from Colegio Perfil often start their school day at home, or on the bus. They pick up their phones, log into the education app Geekie Lab, and begin their classes from wherever they are. "You can access it everywhere, as long as you have your phone with you," David said. Students from Colegio Perfil in Bahia use phones or computers to access the Geekie app.

Artificial intelligence could be heading to Australian classrooms -- and in schools overseas, it's already there. In Bahia, Brazil, 15-year-old students David and Roama from Colegio Perfil often start their school day at home, or on the bus. They pick up their phones, log into the education app Geekie Lab, and begin their classes from wherever they are. "You can access it everywhere, as long as you have your phone with you," David said. Students from Colegio Perfil in Bahia use phones or computers to access the Geekie app.

The staff never ask what I want. They simply say, "Mixed vegetable fried rice?", take the container I pass over the counter and return it filled with steaming goodness. Years ago, when I lived in London, I regularly visited a bookshop tucked away in a court off the Charing Cross Road. Through repeated purchases, the manager grew familiar with my obscure collecting habits. When, as part of a job lot, he acquired a vintage magazine he thought I would like, he saved it behind his counter and threw it in with my next purchase for free. The customer experience involving the lowest possible effort is one in which you predict what the customer wants, before they even ask.

Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers--web sites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell a story, educate prospects, and turn customers into advocates. And as 2018 approaches, newer forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa. Here are 7 trends content marketers are predicting for 2018.

New technology doesn't arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. If AI has yet to transform your sector, it's only a matter of time. Learning about the potential afforded by artificial intelligence – the threats and opportunities it presents – will leave you primely positioned to capitalise when the time is right.

In a crowded media industry, where anyone can create a website and deliver content to a large amount of readers, relevance has become more important for publishers than ever before. Publishers must deliver the right content, to the right readers, at the right time, and in the manner that they want to consume it. While this may seem like a tall order, artificial intelligence solutions are making it easier for publishers to deliver content tailored to individual readers. "We're talking about building AI that helps engage more meaningful interactions," said Boomtrain CEO and co-founder Nick Edwards during a recent webinar. "It can connect your readers to the most relevant and engaging content."

The design of a man-made object is only complete when people use it. Charles Babbage designed the first computer between 1833 and 1871. The Apple Macintosh computer was invented: the birth of a mass-market PC with a graphical user interface and mouse. A completely new operating system was created to navigate information within this graphical interface. Since then, screens have continued to shrink.