3 ways in which AI will change content marketing

New technology doesn't arrive in a neatly packaged bundle like a gift under the tree on Christmas morning. It comes in fits and starts, in huge leaps followed by sideways steps; an incremental improvement here, a seismic shift there. So it is with artificial intelligence, a technology that has been threatening to disrupt the way businesses approach marketing for years. If AI has yet to transform your sector, it's only a matter of time. Learning about the potential afforded by artificial intelligence – the threats and opportunities it presents – will leave you primely positioned to capitalise when the time is right.