7 Content Marketing Trends for 2018

Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers--web sites, blogs, videos, social media, podcasts, and webinars among them. Each medium offers a different way to tell a story, educate prospects, and turn customers into advocates. And as 2018 approaches, newer forms of content marketing are gaining traction, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa. Here are 7 trends content marketers are predicting for 2018.