Why Publishers Need Artificial Intelligence

In a crowded media industry, where anyone can create a website and deliver content to a large amount of readers, relevance has become more important for publishers than ever before. Publishers must deliver the right content, to the right readers, at the right time, and in the manner that they want to consume it. While this may seem like a tall order, artificial intelligence solutions are making it easier for publishers to deliver content tailored to individual readers. "We're talking about building AI that helps engage more meaningful interactions," said Boomtrain CEO and co-founder Nick Edwards during a recent webinar. "It can connect your readers to the most relevant and engaging content."