How AI and ML are changing the face of OTT entertainment

As a newbie to the K-drama phenomenon, the first one I watched on the recommendation of friends and family was Squid Games last year. The next thing I knew, the OTT platform I was on showed recommendations to several K-dramas and even similar shows in my local language. With new shows on my list, in Korean and local languages, I had fortunately bucked the 2021 trend of peak COVID boredom. I was making full use of my subscription expenses with new and highly relevant content areas to explore. AI was at play, and in ways that really addressed my needs as a consumer.