In this special guest feature, Ran Sarig, Co-founder and CEO of Datorama, discusses the importance of applying machine learning to data integration or'cleansing' processes with speed and at a scale in order to keep up with the ever increasing number of data sources. And why Big Data needn't be a big mess anymore. Ran has 14 years of management, product, engineering and leadership experience. He co-founded Datorama in 2012 and is its chief executive officer. Prior to this, he worked for MediaMind as its VP of R&D where he managed a group of 130 engineers and product managers.

Last year a former product team peer referred Datorama to connect with me. Usually I don't review vertical industry analytics solutions but the marketing angle was appealing to me. Secret be told…I fell in love with data back in the early 90s during my marketing major courses…marketing research, statistics and statistical process control. I am an American Marketing Association member and have always truly relished marketing throughout my technical career. After a briefing with Datorama, I was shocked to learn how many data sources the average marketer today has to aggregate in reporting.

Datorama, a cross-channel marketing analytics firm that's scored $50 million in funding, has introduced a voice-activated component of its platform, allowing clients to summon their previous campaign measurement data by asking their Alexa-enabled device. The new querying capability is intended to supplement the traditional dashboard reporting that marketers are accustomed to, giving them an additional way to pull quick data points in the midst of a business conversation -- during a board meeting, for example. "At the speed of conversation, there are instances where maybe you need information," said Jay Wilder, director of product marketing at Datorama. "Wouldn't it be great if you could just ask the question and get the response back immediately without friction?" The Datorama platform is integrated with Alexa.

New York City-based Datorama, a marketing analytics provider, closed on a 32 million round of Series C funding led by Lightspeed Venture Partners. It plans to invest the funds in artificial intelligence (AI) technologies to support its machine-learning capabilities. Datorama has raised 50 million since it was founded in 2012. Before founding the company, Sarig spent nearly three years in at MediaMind (now Sizmek), most recently as vice president of research and development. He also worked for Swets Information Services and Pointech Information Systems and spent six years as an officer in the Israeli Navy.

Datorama, a marketing startup that wants to "tame" your business data, announced today that it scored a 32 million investment led by Lightspeed Venture Partners. The New York-based startup aims use the new capital to "accelerate the company's research and development in the artificial intelligence field; which will further elevate its machine learning capabilities." "In this next stage we're going to focus on the further development of our best-in-breed solution, and we're going to continue to push the boundaries of machine learning and how it's applied in the marketing analytics capacity," said Datorama CEO and cofounder Ran Sarig. Marker LLC and Innovation Endeavors also participated. The series C investment brings Datorama to a total of 50 million in funds.

New York, NY: Datorama, a marketing analytics innovator, announced it has closed 32 million in Series C funding led by Lightspeed Venture Partners. In addition, Marker LLC and Eric Schmidt's Innovation Endeavors also participated in the round. This series brings Datorama's total funding to 50 million. Datorama will primarily use the new funding to accelerate the company's research and development in the artificial intelligence field, which will further elevate its machine learning capabilities. In addition, the company will continue to expand its global footprint, and is in the process of recruiting and hiring exceptional talent to further support its significant customer adoption and rapid growth. "This is a very pivotal moment for Datorama," said Ran Sarig, co-founder and CEO, Datorama.

There are two problems facing marketers today. It can be overwhelming and time consuming to get through. That's where Datorama comes in. It's a SaaS-based, big data management platform for advertisers and ad agencies, which uses machine learning and artificial intelligence to make it easier to upload data, and to categorize it. The company closed 32 million in Series C funding, it was announced on Monday.

NEW YORK, NY--(Marketwired - Jun 15, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has added an office in Europe. The latest addition to Datorama's global footprint is located in Hamburg, Germany and marks a critical milestone as the company expands into the German, Austrian and Swiss (DACH) region. Datorama's Hamburg office further strengthens a robust EMEA presence, which includes: Amsterdam, Barcelona, London and Paris. Designed for marketers, Datorama's Marketing Integration Engine helps leading enterprises, agencies and publishers centralize all of their marketing data across silos for cross-channel visualization, analysis and data-driven insight generation. By analyzing inputs from unlimited data sources, including online and offline marketing channels, and first- and third-party applications across CRM, billing, call centers, and more, the company's patent-pending artificial intelligence (AI)-based software delivers a single source of truth at the data layer to drive tactical and strategic marketing performance optimization.

NEW YORK, NY--(Marketwired - Jun 15, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has added an office in Europe. The latest addition to Datorama's global footprint is located in Hamburg, Germany and marks a critical milestone as the company expands into the German, Austrian and Swiss (DACH) region. Datorama's Hamburg office further strengthens a robust EMEA presence, which includes: Amsterdam, Barcelona, London and Paris. Designed for marketers, Datorama's Marketing Integration Engine helps leading enterprises, agencies and publishers centralize all of their marketing data across silos for cross-channel visualization, analysis and data-driven insight generation. By analyzing inputs from unlimited data sources, including online and offline marketing channels, and first- and third-party applications across CRM, billing, call centers, and more, the company's patent-pending artificial intelligence (AI)-based software delivers a single source of truth at the data layer to drive tactical and strategic marketing performance optimization.

In this special guest feature, Ran Sarig, Co-founder and CEO of Datorama, discusses the importance of applying machine learning to data integration or'cleansing' processes with speed and at a scale in order to keep up with the ever increasing number of data sources. And why Big Data needn't be a big mess anymore. Ran has 14 years of management, product, engineering and leadership experience. He co-founded Datorama in 2012 and is its chief executive officer. Prior to this, he worked for MediaMind as its VP of R&D where he managed a group of 130 engineers and product managers.