Now Marketers Can Ask Alexa How Their Ad Campaigns Did

Datorama, a cross-channel marketing analytics firm that's scored $50 million in funding, has introduced a voice-activated component of its platform, allowing clients to summon their previous campaign measurement data by asking their Alexa-enabled device. The new querying capability is intended to supplement the traditional dashboard reporting that marketers are accustomed to, giving them an additional way to pull quick data points in the midst of a business conversation -- during a board meeting, for example. "At the speed of conversation, there are instances where maybe you need information," said Jay Wilder, director of product marketing at Datorama. "Wouldn't it be great if you could just ask the question and get the response back immediately without friction?" The Datorama platform is integrated with Alexa.