Datorama Secures 32M for AI-Based Marketing Analytics

New York City-based Datorama, a marketing analytics provider, closed on a 32 million round of Series C funding led by Lightspeed Venture Partners. It plans to invest the funds in artificial intelligence (AI) technologies to support its machine-learning capabilities. Datorama has raised 50 million since it was founded in 2012. Before founding the company, Sarig spent nearly three years in at MediaMind (now Sizmek), most recently as vice president of research and development. He also worked for Swets Information Services and Pointech Information Systems and spent six years as an officer in the Israeli Navy.