Marketing Intelligence: How AI Drives ROI, Growth and Loyalty - Analytics Industry News

Last year a former product team peer referred Datorama to connect with me. Usually I don't review vertical industry analytics solutions but the marketing angle was appealing to me. Secret be told…I fell in love with data back in the early 90s during my marketing major courses…marketing research, statistics and statistical process control. I am an American Marketing Association member and have always truly relished marketing throughout my technical career. After a briefing with Datorama, I was shocked to learn how many data sources the average marketer today has to aggregate in reporting.