STRATEGY


Metamorphosis of marketing

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Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost. Where there is a fusion of offline into online, where capability is exceptional including tech, analytics, strategy and business acumen. Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost. Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost.



How can machine learning create features in human-understandable ways?

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Without loads of data, we have problems that not even the most intelligent machine learning systems can solve. Simple directions become extremely difficult without a destination. Navigating and processing a healthcare claim is impossible without a payer identified. Finding the best vet for a pet is difficult without knowing the species.


How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketing

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The Drum in partnership with intent marketing specialist, Iotec, has launched a report exploring the application of machine learning to solve commercial challenges.


Artificial Intelligence Comes to the Rescue for the Retail Industry

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Exponential progress in artificial intelligence (AI) and machine learning, fuelled by the combination of cloud, big data and new algorithms, is transforming the retail industry. As AI leverages big data to automate, predict and personalize, retail is testing and implementing these applications to garner robust competitive advantages. The key focus for AI in retail is customer relationships. In times of concerns for the retail sector in the UK where sales posted biggest quarterly fall since 2010, the refashioning of this industry comes as a breath of fresh air with many opportunities to come.


A $28 billion hedge fund is pushing into machine learning

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Man GLG, a UK hedge fund overseeing $28.8 billion of assets as of March 31, is embracing machine learning.



4 Key AI Questions Every Business Leader Must Ask

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Over the next decade, Artificial Intelligence will fundamentally reshape vast swathes of our lives. The world of business is primed for this change in three core areas - to the employment landscape, to employee productivity, and to new customer experiences.


Brands see visual intelligence as key part of AI strategy 7wData

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Ever since neural networks began their renewed renaissance in 2012, computer vision has been a ripe field of study and innovation for AI researchers and a fruitful area of applied AI for enterprises. Deep learning enables incredible feats of machine vision, such as classifying image subjects at human parity and dynamically generating completely new imagery.


AI learns to play video game from instructions in plain English

New Scientist

An AI has learned to tackle one of the toughest Atari videogames by taking instructions in plain English.