The Next Addition to Your Marketing Department Should Be a Chatbot

AI-powered virtual assistants are dedicated pieces of software that implement machine learning and natural language processing to communicate with users. AI-powered virtual assistants can directly help your sales team close more deals by providing them information during a sales call. By analyzing browsing and purchasing patterns, interests, and other relevant demographics, you can qualify prospects and show your sales team where each prospect is located within the buyer's journey. Although developing and perfecting an AI-powered virtual assistant takes time, you can increase your sales conversion rates if you implement it correctly.