7 Ways Chatbots Can Benefit Your Marketing Strategy

They can be used to perform a variety of different functions within the realms of customer service, customer interaction and many different "top of the funnel" advertising and marketing initiatives. While chatbots have been around for a while, they recently blew up in popularity when Facebook allowed branded chatbots onto its Facebook Messenger app. Instead of having to call and sit on a phone waiting to ask a five-second question, you can simply message a customer service chatbot and get your answer in a flash. Chatbots can play a large role analyzing customer data, and optimizing sales and marketing strategies in light of this analysis.