Is Alexa about to get smarter? Amazon will copy Apple by giving its smart assistant a powerful AI revamp, report claims

Just a few weeks after Apple laid out its grand new AI project, it seems Amazon is getting in on the act too. The tech giant is about to fit its smart assistant Alexa with powerful generative AI capabilities that make it much smarter, according to a report. Alexa will be fitted with a'conversational generative AI', it says – although it's unclear what AI model this will actually be. It means she will be able to respond faster and in more human-like language in response to complicated prompts or queries. Amazon's big rivals in tech already have their own AI chatbots, including Google (Gemini) and X (Grok) while Microsoft and Apple have integrations with ChatGPT.