Mercedes Benz and will.i.am unveil futuristic technology that turns your car into a musical instrument
Nothing beats the experience of powering down the highway in your car with the speakers blaring out your favourite tunes. But often the music doesn't match up to the moments of the drive – whether it's the chorus kicking in when you hit the accelerator or steady beats breaking up the monotony of the motorway. Now, a solution has come from an unlikely source – will.i.am, the entrepreneur and musician best known as the founder of the Black Eyed Peas. He's partnered with German car maker Mercedes Benz on futuristic in-car software called Sound Drive that'turns your car into a musical instrument'. When the driver accelerates, brakes or turns, the software reacts to create new sounds or remix existing tunes, making the driver'the conductor' and the car'the orchestra'.
Jan-10-2024, 15:31:00 GMT
- Country:
- Europe
- Germany > Bavaria
- Upper Bavaria > Munich (0.05)
- United Kingdom (0.05)
- Germany > Bavaria
- North America > United States
- Nevada > Clark County > Las Vegas (0.05)
- Europe
- Industry:
- Automobiles & Trucks > Manufacturer (1.00)
- Leisure & Entertainment (1.00)
- Media > Music (1.00)
- Transportation > Ground
- Road (1.00)
- Technology: