AI Joe Rogan promotes libido booster for men in 'illegal' deepfake video

Joe Rogan is known to read a few sponsored ads at the beginning of his podcast, but a video of him promoting a libido booster for men is a deepfake - and people fear this is the start of new scams and a wave of misinformation. The'eerily real' clip shows Rogan discussing the brand Alpha Grind with guest Professor Andrew D. Huberman on The Joe Rogan Experience podcast, stating the product is all over TikTok and is available for purchase on Amazon. The 28-second video does look realistic, but some segments reveal it was created by artificial intelligence - some commentary jumps instead of naturally flowing. Huberman responded to the video on Twitter, saying: 'They created a false conversation. We were talking about something very different.'