YouTube to Start Using AI to Estimate Users' Ages. Here's What to Know

YouTube is one of the most popular online platforms in the U.S. among all age groups. But not all content on the video-sharing site is appropriate for all ages. While the platform, like most, has restrictions on certain content, such as violence and nudity, for users under 18, these safeguards have in the past been easy for young users to circumvent by entering an older birthdate on their account. But now, the company is rolling out an artificial intelligence-powered tool to estimate a user's age based on their activity on the platform "and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protection," said James Beser, director of product management at YouTube Youth, in blog post last month. The technology, according to Beser, has been used in other markets "for some time" and will begin being tested in the U.S. on Wednesday before a wider rollout.