US lawmakers criticise possible AI use in personalised flight ticket prices

United States Transportation Secretary Sean Duffy says there are concerns about the use of artificial intelligence to set personalised airline prices, echoing red flags brought up by three Democratic senators. Duffy on Tuesday promised to investigate any airline that uses the technology to set prices. "To try to individualise pricing on seats based on how much you make or don't make or who you are, I can guarantee you that we will investigate if anyone does that," Duffy said. "We would engage very strongly if any company tries to use AI to individually price their seating." Duffy noted Delta clarified that it would not use AI for pricing individual tickets, "and I'll take them at face value."