An Indian startup has created an AI-driven nutritionist for fitness freaks

In 2016, after four years of running a health and fitness app that lets customers track their daily food and workout routines, health-tech startup HealthifyMe found that it was sitting on millions of data points about its users' lifestyle habits. The Bengaluru-based company's customers were using the app to not only log and track their health regimes, but also talk to nutritionists or fitness coaches. This meant that HealthifyMe had data on everything from users' food and workout logs to the questions they asked the nutritionists and the responses they received. So the company, which is backed by IDG Ventures India, Inventus Capital, and Blume Ventures, among others, decided to feed all this information to a machine-learning algorithm and help fitness coaches respond better to app users. That project has now developed into a customer-facing programme where an AI-driven bot talks to over 25,000 of HealthifyMe's paid subscribers, similar to how Google Assistant or Amazon's Alexa operate.