Instagram feed does not limit reach of posts to 7% of users' followers, company says

Instagram is not limiting the reach of its posts, it has said – but it will not explain exactly what decides how many people see them. Instagram's algorithm is still largely mysterious to everyone who uses the site: though it has said that it decides which posts are shown by using a wide range of different pieces of data, it's not clear what exactly those pieces of data are. That mystery has led to a series of conspiracy theories that attempt to explain what exactly is going on. And now Instagram has taken on one in particular: the idea that it is limiting posts so that only a certain proportion of followers can see them. The company says that isn't true: there is no limit to the number of people that see each post.