The Use of Deep Learning across the Marketing Funnel

Artificial Intelligence and Machine Learning are no longer new concepts in digital marketing and managing the marketing funnel. Automating targeting, automating campaigns, personalized targeting etc have all been enabled by Machine Learning for a few years now. However, with the rapid evolution of Deep Learning, the impact of AI on marketing is now growing insignificance. Deep Learning is a progression of Machine Learning which vastly improved the performance of AI models. A significant step in the evolution of ML was the use of Neural Networks – Models build to mimic the Human Brain, with the ability to process large quantities of data, continuously learn from it and then provide highly accurate outputs – be it Classifications, Predictions or Segmentation/Clustering. Deep Learning is the next step in the evolution of the use of Neural Networks, enabled by the improved processing capacity of computers and the increased quantum of data available.