Sentiment Analysis of Social Media

We live in a world where the globe is connected and communication made easy with the click of a button. In this social age, the evolution of the World Wide Web (www), characterized by the advancement of smartphones and semantic technology, has redefined social media as a retail platform and an indispensable marketing tool. Social media marketing (SMM) is a form of digital marketing that involves sharing content on social media platforms in an attempt to actualize a firm's branding, sales, and web traffic goals. Social media has become essential to helping brands connect to a wider range of customers, establish brand presence, and increase sales both in-store and online. Considering the size of this new virtual market, it comes as no surprise that marketers would choose to use social media to increase brand awareness.