Digital Innovators' Summit: How data and Artificial Intelligence are changing publishing

Most media companies increasingly rely on data to inform their decision making processes on both strategic and tactical levels. Yet with the widespread adoption of the Internet of Things (IoT) and Artificial Intelligence the amount of data companies can potentially harvest is set to rocket. So what data should they be focusing on, and how should they use it to make judgements about the content they produce? Steffen Konrath is the CEO of Liquid Newsroom, a company that uses technology to power its data-driven approach to content marketing, which it claims helps companies grow their B2B prospect and client list. Here Steffen, who will be speaking at DIS 2017 on'why listening is so important to creating content strategies,' offers insight into how data will shape the future of publishing. He explains why he thinks that the value of data is higher than the value of content, why technology will change the way publishers approach real time events and what role journalists will have in media offices powered by Artificial Intelligence. Digital Innovators' Summit 2017 takes place from 19-21 March (main Summit on 20 and 21 March) in Berlin, Germany.