audience


Artificial Intelligence Marketing is the AIM of Advertisers in 2020

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Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on AIM. North America, Europe, and Asia-Pacific are mainly using this type of digital marketing and advertising. Likewise, remote health monitoring, wearable AR, IoT kitchen appliances, and brain-sensing gadgets lie under the game-changing innovations.


AI Weekly: Why a slow movement for machine learning could be a good thing

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In 2019, the number of published papers related to AI and machine learning was nearly 25,000 in the U.S. alone, up from roughly 10,000 in 2015. And NeurIPS 2019, one of the world's largest machine learning and computational neuroscience conferences, featured close to 2,000 accepted papers from thousands of attendees. There's no question that the momentum reflects an uptick in publicity and funding -- and correspondingly, competition -- within the AI research community. But some academics suggest the relentless push for progress might be causing more harm than good. In a recent tweet, Zachary Lipton, an assistant professor at Carnegie Mellon University, jointly appointed in the Tepper School of Business and the machine learning department, proposed a one-year moratorium on papers for the entire community, which he said might encourage "thinking" without "sprinting/hustling/spamming" toward deadlines.


Could Artificial Intelligence Put The Communications Professional Out Of A Job?

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Are professional communicators at risk of being replaced by machines? Can corporate, and perhaps even marketing, communications be performed by software? Or is communication something we deem to be exclusively human? Do we feel immune from the forces of artificial intelligence (AI) because we believe only humans possess the ability to create things like irony, nuance or even humor? These are pretty serious questions.


MAQ Software Data Management, Power BI, Artificial Intelligence

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Our client sells products and services to 20 million US small businesses. To drive sales, our client conducts in-person workshops, seminars, and webinars to demonstrate its products to potential buyers. Conducting in-person events is resource- and time-intensive. Traditionally, the audience for events is selected by the local sales team and marketing managers. The recommendations are not always effective and may not meet sales expectations.


M&E Journal: Artfully Forecasting Intelligent Ratings With Artificial Intelligence

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As we look to the future to TV advertising, one thing is certain: Broadcast networks have had a difficult time fighting the powers of choice and it is this choice that has shaped a new television landscape where audiences can now enjoy a plethora of platforms. Competition for viewers has challenged traditional content owners and distributors as well as traditional advertisers, as all have experienced an erosion of audience. Broadcasters have had to "guarantee" ratings to keep their advertising rates, relying on a forecasted rating to demonstrate viewership of a particular show. Most efforts in forecasting, however, have not been reliable, let alone validated. From the simple empirical model, to regression models, to the even more sophisticated Bayesian model-averaging methods, several ratings forecasting providers have come and gone.


15 Reasons Why Your Chatbot Sucks

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Everyone is raving about how chatbots are the newest and best marketing strategy to use… and if you have one, then you're already ahead of the game. Here's the caveat though: not all bots are created equal. There are certain things every bot needs to be efficient in your business, that's why I've put together this list of 15 reasons why your chatbot sucks. If you have any of these 15 things, it's time to get on the ball and get your bot straightened out! If you don't have some sort of Facebook Messenger responder yet, then you're not quite behind the ball but you need to hop on it ASAP.


TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

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I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D team leaders--which I am told is unusual--and this inclusive-by-design approach delivers continuous innovation in the form of unique, intuitive products and capabilities. My personal role is to maintain an engineering culture to define, change and adapt our processes and to look for the right technology to build or buy so that we can be both efficient and innovative in meeting the growing business needs of our clients. At Kenshoo we have been handling data for more than a decade.


Using Big Data to Drive Publishing Strategies - Sheridan

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Over the past decade, the proliferation of devices that can connect to the internet has skyrocketed. These days, almost anything with an on/off switch or sensor (cars, coffee makers, refrigerators, even clothing) can connect to the internet and share information that makes our lives easier. This network of connected "stuff" has been dubbed the internet of things (IoT). According to Forbes, by 2020 there will be more than 26 billion connected devices around the world. That's a lot of devices -- and a lot of data being collected and shared.


Chatbot Ecosystem: Arts and Crafts of AI-powered Communication - Abto Software, Lviv, Ukraine

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Rapidly expanding market of chatbot solutions drives many businesses to discovery of value, benefits and competitive advantages of chatbots. In this situation companies that are planning to add a chatbot to their IT infrastructure are often not familiar with the principles and components of chatbots and so decision makers are in situation that they have to define business strategies without sufficient knowledge about chatbot ecosystem. In this article we will try to clarify these aspects and describe value and impact of each component based on our experience of building chatbots. First of all, we would like to mention that many people (even skilled and experienced in business process management) have too simplistic vision about chatbots. There are dozens of "do-it-yourself" kits on the market, but building your own solution (dedicated to needs of particular business model) without proper understanding of the whole "chatbot universe" could end with disappointment of business and customer frustration (and what is even worse – loss of trust to your chatbot).


Evolving Relationship Between Artificial Intelligence and Big Data

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Find the evolving relationship between big data and artificial intelligence. The growing popularity of these technologies offers engaging audience experience. It encourages newcomers to come up with an outstanding plan. AI and Big Data help you transform your idea into substance. It helps you make full use of visuals, graphs, and multimedia to give your targeted audience with a great experience.