audience


25 tools to streamline YouTube SEO optimization - Search Engine Land

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With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content. Plus, they are made more accessible by the widespread use of mobile devices and the growing average speed of Internet connectivity. Look no further than sites like Twitch and YouTube to understand how powerful videos can be at keeping people glued to their screens. As a matter of fact, according to YouTube, U.S. residents aged 18-34 watch more videos on mobile devices than they do on any TV broadcast or cable network. Bearing this in mind, performing video optimization has never been as important as it is today. To get more eyeballs looking at your videos, you must do your best to ensure that people can find your videos online and that they choose to watch your video over the vast pool of competition -- something that was covered in the YouTube SEO 101 post. Getting yourself noticed on YouTube can be quite a daunting challenge, but in this post, we've rounded up some of the best tools that can help you optimize your YouTube videos for SEO. Without further ado, let's get started! One of the most crucial parts of producing videos is getting everything ready even before the camera starts rolling.


Why Is AI And Machine Learning So Biased? The Answer Is Simple Economics

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As AI and machine learning have infused themselves over the last half decade into nearly every corner of our lives, there has been a growing interest in how the biases of these models may be silently impacting society. Much of this focus has been on the issues of biased training data and a homogeneous workforce that lacks sufficient diversity of experience to recognize bias. However, lost in this conversation is the far bigger driving force: the lack of economic incentive to minimize bias in the technologies that increasingly power our lives. The digital world is an incredibly biased place. Geographically, linguistically, demographically, economically and culturally, the technological revolution has skewed heavily towards a small number of very economically privileged slices of society.


4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions)

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There are over 2.6 billion active social media users. Among them are your customers and potential customer. The question is, how to reach them! In today's fast-paced digital landscape, artificial intelligence can help your business create more effective marketing and social media strategies. AI can help you improve the consumer journey and change the way you attract, capture and nurture leads.


AI is Here to Refine the Future of Communication in 2019

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Brands that communicate with their audiences with a 2-way communication that engages and excites the prospective clientele without shying of from creating appreciative content and embrace digital technologies, are the once who will survive in 2019! We live in an era where "Digital" and "Marketing" are terminologies, that are changing its essence & meaning, every single day. Users that brands wish to engage with have a different set of expectations and are paying attention only to brands who are communicating content that they want to hear. Gone are the days of one-way communication, where a brands Target Audiences' Consumer Journeys are based on "ADVERTISEMENTS" Since we've entered digital era and have been communicating with our audiences in 2-way conversations, audiences have been interested in a brand, only if the brand talks to them'things' (content) that they want to hear. But as we move towards the future, in 2019 what also matters is how you're keeping them engaged.


Will AI Replace Marketers? Seven Experts Weigh In

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"AI may compete with an employee able to earn $100 per hour sometime between 2027 and 2055." "The creativity of evolution is not limited to the natural world: artificial organisms evolving in computational environments have also elicited surprise and wonder from the researchers studying them". There is a great deal of buzz, but not a great deal of concrete information, on what artificial intelligence will mean for marketing roles over the next several years. Being a marketer myself I don't think I am exaggerating when I say I'm concerned that I may be part of a dying breed. There have been big shake-ups in marketing since the 1990s with the advent of digital, and again since the late 00s with social media; but marketers have for the most part been able to adapt. My gut – and everything I've read - tells me this is something far more disruptive.


More than Meets the AI - Data Matters

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Artificial Intelligence is all over the place. If you attended our post-summit AI symposium we held during Global Summit 2018 in San Antonio, you certainly got a taste of the varied use cases where AI can make a difference. But what does it take to build an AI-powered application? Do you start implementing tedious data-gathering processes for training your models? Or do you first scour the job market for a handful of those elusive data scientist unicorns, which itself may take years?


How AI And Predictive Analytics Drive Marketing Success

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When it comes to marketing, historical data should always be a driver for strategy and planning. Predictive analytics is the next level of using that data for marketing success. Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the curve and assess the future of your marketing. Here are a few ways that you can use AI and predictive analytics in your marketing.


5 ways artificial intelligence is enhancing traditional marketing today

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Artificial intelligence is already changing the world by making life simpler and more convenient for all of us. It blocks unwanted emails and knows exactly what we like on Netflix. It can even predict future health issues so we can take the necessary steps to prevent them. AI is also having an effect on our careers. There are very few industries that are not currently being disrupted.


How is Artificial Intelligence going to change Content Marketing? MarkTechPost

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Artificial intelligence is influencing the nature of marketing at the very core. With a wide range of improvements made to digital marketing as a result of new AI systems, almost every aspect of marketing is set to change. One of the areas that is changing considerably as a result of AI systems is the idea of content marketing. Content marketing in the past is something that has almost entirely had to be done by hand and by individuals that were well trained in search engine practices. These individuals needed to work at creating quality content that would rank well in search engines as well as offer great value for any reader.


How Banks Can Turn Millennials Into Lifelong Customers

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By answering common questions, helping customers fill out forms, and educating people on products and services, Pepper reduces wait times and frees up staff for more important tasks.SoftBank Robotics America Smart banks know that the future generation of growth depends on a very specific group of consumers - Millennials. As a group, Millennials are lost at sea when it comes to managing their personal finances, with 34 percent reporting they are unsatisfied with their current financial situation, and over 60 percent burdened by debt. Unfortunately, while Millennials need the support of financial institutions and leaders, this generation has traditionally shown disdain for big banks, and a skepticism about financial wellness in general. Only 27 percent of Millennials have sought professional financial advice in the last five years, and four of the leading banks were ranked by Millennials as a least loved brand. But while Millennials may have little interest in personal banking today, as this audience grows and matures, so will their financial needs.