The cable news network's president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow. Even if you're a casual consumer of MS NOW, formerly MSNBC, you know the names: anchors like Chris Hayes, Stephanie Ruhl, and yes, the one and only Rachel Maddow. The network has built a stable of talent who've amassed a massive number of casual viewers, plenty of fans and more than a few obsessives. Now, the network's president, Rebecca Kutler, is looking to build that entire audience into something more akin to a fandom--turning casual viewers and fanatics alike, whether on TV or online, into paying members of an MS NOW media universe. To do it, she's launching an ambitious subscription program, called Membership, designed to connect MS NOW consumers much more directly to the Hayeses and Maddows of the world. Sure, plenty of news providers now offer subscriptions, WIRED included (and by the way, you can subscribe here). But what struck me about Kutler and Co.'s efforts was both their methodical approach--they surveyed 18,000 people before landing on a final offering--and their resolute focus on MS NOW's deep bench of talent as the locus of their paid program.

Look Up Trending Now Good Connection: Uplifting stories for a digital age Creator Playbook Say More Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Switch Off Mashable Voices Mashable Selects Safety Net Versus Gift Ideas For Everyone On Your List All Series The U.S. Open has an influencer problem. But creators are not solely to blame. Ring lights, outfit shoots, and expensive suites have turned the tournament into the latest target of influencer fatigue. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

Look Up Say More Switch Off Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Creator Playbook Mashable Voices Trending Now Mashable Selects Safety Net Versus Gift Ideas For Everyone On Your List In My Bag All Series Shannon Connellan is Mashable's Senior Editor, General Assignments, based in London. She has been Mashable's UK Editor (and still manages the illustrious UK team) and Australia Editor, but emotionally, she lives searching for . A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror, and loves to nerd out with movie stars, filmmakers, and TV creators . Belen Edwards is an Entertainment Reporter at Mashable. She covers movies and TV with a focus on fantasy and science fiction, adaptations, animation, and more nerdy goodness. She is a member of the Critics Choice Association and the Television Critics Association, as well as a Tomatometer-approved critic. Kristy Puchko is the Entertainment Editor at Mashable. Based in New York City, she's an established film critic and entertainment reporter who has traveled the world on assignment, covered a variety of film festivals, co-hosted movie-focused podcasts, and interviewed a wide array of performers and filmmakers. All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

Look Up Say More Switch Off Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Creator Playbook Mashable Voices Trending Now Mashable Selects Safety Net Versus Gift Ideas For Everyone On Your List In My Bag All Series'Paranormal Activity' is a bad omen for Broadway Does this play live up to the hype? Kristy Puchko is the Entertainment Editor at Mashable. Based in New York City, she's an established film critic and entertainment reporter who has traveled the world on assignment, covered a variety of film festivals, co-hosted movie-focused podcasts, and interviewed a wide array of performers and filmmakers. Nowadays on Broadway, you've got to have a gimmick. It's not enough to be beloved or even acclaimed.

Netflix has walked back plans to put AAA games on its streaming platform. Instead, it's pivoting to marketing highly anticipated titles like . Later today, Netflix will stream a live event with Rockstar and Take-Two Interactive, the developer and publisher of the highly anticipated video game . Called Grand Theft Auto VI: An Extended Look it's the third official trailer for the game, which releases on November 19. But unlike the two trailers before, this extended look will debut exclusively on Netflix, then be disseminated six hours later across other social platforms like YouTube.

Say More Look Up Mashable Selects Mashable Voices Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Safety Net Creator Hub Versus Gift Ideas For Everyone On Your List Switch Off Trending Now In My Bag All Series China's'worst' animated movie has become an anti-AI box-office hit'Niu Lai' has reportedly dethroned'Obsession' as the most profitable film of all time. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter. The bizarre-looking Chinese animated film appeared destined to vanish from theaters and take its place among the countless bad movies no one remembers.

Mashable Voices Mashable Selects Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Say More Safety Net Creator Hub Versus Gift Ideas For Everyone On Your List Switch Off Trending Now In My Bag All Series Reaching the fastest-growing audiences in America was never a favor, writes media executive DéVon Christopher Johnson. Everything and everyone has a story. But not all of them are true. I still remember my first undergraduate journalism class when I heard the famous phrase he who controls the media, controls the mind. Ever since, I have stayed acutely aware not only of the narratives directed at me, but also of those I tell myself about who I am.

Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Say More Safety Net Creator Hub Versus Gift Ideas For Everyone On Your List Mashable Selects Switch Off Trending Now In My Bag VidCon with Mashable All Series Viral quarterback couple content is part of a broader campaign to attract women -- but the strategy is facing backlash. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

Versus Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Say More Creator Hub Gift Ideas For Everyone On Your List Mashable Selects Switch Off Trending Now Safety Net In My Bag VidCon with Mashable All Series Creator Studio promises to help Facebook creators understand their audiences without getting lost in analytics. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

At last week's Black Hat security conference in Las Vegas, OpenAI gave a surprise talk with new details on a recent hacking incident, revealing that its rogue AI agents had chitchatted about their attack on a message board. It was a juicy disclosure, and reporters in the room hustled to get stories out. WIRED was one of the quickest to write it up . But another outlet, RuntimeWire, published an article even faster, beating us by more than three hours. To make things worse, RuntimeWire didn't actually have anyone on the ground at the Mandalay Bay convention center.