OnePlus aims to go mainstream as it launches its 'iPhone killer' to the world

Certain phrases tend to follow OnePlus around. Chief among them is that it's "the best phone you've never heard of", and it's representative of the rest. Everyone who's used a OnePlus phone loves it, but the trouble is that group is relatively small. Now the company is hoping that it can jump into the mainstream, taking on the more famous Android phones like Samsung's flagships and finally putting those "iPhone killer" headlines to the test. It intends to do so in a variety of different ways. But the latest is a major announcement that it will finally be much easier to buy: it has signed new partnerships with the UK's biggest carriers and shops, so that people will be able to buy it if they're on EE or Vodafone, or pick one up at John Lewis.