Start With Who – erin flood – Medium

Simon Sinek is by far one of the greatest thought leaders of our time. Almost religiously and on numerous occasions, I've implemented his "start with why" model and received positive results in doing so. When introduced, it challenged new and existing businesses to think differently, and pull on the emotions of consumers rather than their purse strings. It offered us the challenge of inventing a new way of thinking; outside of the box and with creative tact. Since the release of his now viral TED talk, we continue to see praise for the Sinek model, and it has been a for certain positive addition to education curriculums far and wide.