Machine Learning Making Big Moves in Marketing

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. The following insightful quote by Dan Olley (EVP of Product Development and CTO at Elsevier) sums up the urgency and criticality of the situation: "If CIOs invested in machine learning three years ago, they would have wasted their money. But if they wait another three years, they will never catch up." I believe that this statement also applies to CMOs. Machine Learning-based personalization (SegOne Segment of One Marketing) is hotter than ever, especially when marketers select context-specific content to be presented to an individual consumer.