Disney wants you to AI-generate yourself into your favorite Marvel movie

Users of OpenAI's video generation app will soon be able to see their own faces alongside characters from Marvel, Pixar, Star Wars and Disney's animated films, according to a joint announcement from the startup and Disney on Thursday. Perhaps you, Lightning McQueen and Iron Man are all dancing together in the Mos Eisley Cantina. Sora is an app made by OpenAI, the firm behind ChatGPT, which allows users to generate videos of up to 20 seconds through short text prompts. Disney announced that it would invest $1bn in OpenAI and, under a three-year deal perhaps worth even more than that large sum, that it would license about 200 of its iconic characters - from R2-D2 to Stitch - for users to play with in OpenAI's video generation app. Examples of content generated by OpenAI's Sora with Disney properties.