ByteDance's new AI video tool Seedance 2.0 can generate videos based on just a few lines of text. ByteDance's new AI video tool Seedance 2.0 can generate videos based on just a few lines of text. Videos created by new Seedance 2.0 generator go viral, including one of Tom Cruise and Brad Pitt fighting Mon 16 Feb 2026 03.25 ESTLast modified on Mon 16 Feb 2026 03.29 EST ByteDance, the Chinese technology company behind TikTok, has said it will restrain its AI video-making tool, after threats of legal action from Disney and a backlash from other media businesses, according to reports. The AI video generator Seedance 2.0, released last week, has spooked Hollywood as users create realistic clips of movie stars and superheroes with just a short text prompt. On Friday, Walt Disney reportedly sent a cease-and-desist letter to ByteDance which accused it of supplying Seedance with a "pirated library" of the studio's characters, including those from Marvel and Star Wars, according to the US news outlet Axios. Disney's lawyers claimed that ByteDance committed a "virtual smash-and-grab" of their intellectual property, according to a report from the BBC.

Chinese technology giant ByteDance has pledged to curb a controversial artificial intelligence (AI) video-making tool, following threats of legal action from Disney and complaints from other entertainment giants. In the last few days, videos made using the latest version of the app Seedance have proliferated online. Many have been lauded for their realism. Disney's lawyers accused ByteDance of committing a virtual smash-and-grab of their intellectual property, including superheroes from Marvel, Star Wars and various cartoons. On Monday ByteDance told the BBC that the company respects intellectual property rights and we have heard the concerns regarding Seedance 2.0.

Samsung Galaxy Unpacked 2026 is Feb. 25 Valve's Steam Machine: Everything we know Even though ByteDance just released Seedance 2.0 on Thursday, it's already earned praise, but also indignation from Hollywood studios, when it comes to its AI-generating capabilities. With the strong early momentum, Seedance has already found itself in hot water with one of the largest media companies in the world. However, it's not the first time that Disney has threatened legal action against an AI company, since Character.AI received a cease-and-desist letter for the same offense in September. On the other hand, Disney partnered with OpenAI in a three-year licensing agreement that allows the AI giant to generate images and videos using that highly sought-after intellectual property. By subscribing, you are agreeing to Engadget's Terms and Privacy Policy .

Disney advert banned for showing'disturbing' severed body A menacing Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards Authority (ASA) found the entertainment giant had broken its rules with its advert for the Predator Badlands film. Parents complained that the digital poster, which featured a large alien holding aloft the severed body of a smaller, human figure, was inappropriate and disturbing for young children. Disney said the severed body was actually that of a robot, and the fact it had been cut in two further emphasised its non-human nature. The advert, which was seen on the roadside in Giffnock, Glasgow, was promoting the Disney sci-fi film ahead of its release in November.

Ashton Kutcher: Hollywood isn't to blame for pushing unrealistic beauty standards US actor Ashton Kutcher has said he believes Hollywood is not pushing unreasonably high beauty standards, adding that wider society is to blame for the increasing desire to look perfect. The 47-year-old is currently starring in science fiction show The Beauty, which sees a drug become available that can transform a person into the most attractive version of themselves. Speaking to BBC News, Kutcher said he does not believe the film and TV industry is imparting the need for aesthetic homogeny. Entertainment is a reflection of society, he said. Across the different characters and actors in shows, some are traditionally handsome but others are just really interesting, he said.

From Headspace to Apple One, these gift ideas will come in handy if you've procrastinated with your shopping. There are way too many online services and subscriptions to keep track of these days, but the flip side is there's a tool for just about everything. Time is just about up to get a physical gift shipped in time for the holidays, so below we've pulled together some of our favorite digital gifts and subscriptions, including time-tested video, music and gaming services as well as tools to clear your mental space and learn new skills. There are also a few subscriptions that provide ongoing, IRL deliveries, if you think your giftee will appreciate the nostalgic charm of a physical object. The big streaming video platforms just keep getting more expensive. As such, Disney's latest content bundle feels like a breath of fresh air.

The Industry Disney's Deal With OpenAI Is So Much Worse Than You Think The $1 billion partnership allows users to create A.I.-generated images of the company's iconic characters. That's not going to end well for anyone. Enter your email to receive alerts for this author. You can manage your newsletter subscriptions at any time. You're already subscribed to the aa_Nitish_Pahwa newsletter.

Users of OpenAI's video generation app will soon be able to see their own faces alongside characters from Marvel, Pixar, Star Wars and Disney's animated films, according to a joint announcement from the startup and Disney on Thursday. Perhaps you, Lightning McQueen and Iron Man are all dancing together in the Mos Eisley Cantina. Sora is an app made by OpenAI, the firm behind ChatGPT, which allows users to generate videos of up to 20 seconds through short text prompts. Disney announced that it would invest $1bn in OpenAI and, under a three-year deal perhaps worth even more than that large sum, that it would license about 200 of its iconic characters - from R2-D2 to Stitch - for users to play with in OpenAI's video generation app. Examples of content generated by OpenAI's Sora with Disney properties.

It's no accident the company picked a partner it could control. This morning Disney and OpenAI announced a three-year licensing agreement: Starting in 2026, ChatGPT and Sora can generate images and videos incorporating Disney IP, including more than 200 characters from the company's stable of Star Wars, Pixar and Marvel brands. To say these companies make for strange bedfellows is an understatement. Before OpenAI released Sora, the company reportedly notified studios and talent agencies they would need to opt out of having their work appear in the new app. The law effectively froze the advancement of the public domain in the United States, with Disney being the greatest beneficiary. On the face of it, it's unclear OpenAI is getting much value out of the deal.

Disney and OpenAI have made a surprise deal - what happens next? Disney's famous Mickey Mouse character will soon be available for use in AI-generated videos The world's best-known AI company and the world's best-known entertainment firm have come to a surprise agreement to allow AI versions of some of the most iconic characters in film, TV and cartoons to be used in generative AI videos and images. Social media is dead - here's what comes next The Walt Disney Company has signed a deal with OpenAI that will allow the AI firm's Sora video generation tool and ChatGPT image creator to use more than 200 of Disney's most iconic characters. Meanwhile, Disney remains in dispute with another AI firm, Midjourney, over alleged infringement of their intellectual property (IP), claiming Midjourney aims to "blatantly incorporate and copy Disney's and Universal's famous characters" into their image generating tool. The characters now deemed fair game for OpenAI users include the likes of Mickey and Minnie Mouse, Simba and Mufasa from and Moana, as well as Marvel and Lucasfilm characters, including some of's most well-known names.