British AI start-up Pointr finds way to Livingbridge investment

Sky News understands that Pointr, a fast-growing "scale-up" which helps retail and transport businesses improve performance by navigating customers more efficiently, is close to finalising its Series-A fundraising. The deal with Livingbridge, which is expected to involve it injecting several million pounds in return for a sizeable equity stake in Pointr, is designed to fuel the technology company's international expansion. It will mark the latest purchase by Livingbridge of a stake in an earlier-stage business, reflecting the growing attractiveness to mainstream buyout firms of companies whose share registers have typically been dominated by venture capital funds. Pointr's technology has been installed at King's Cross Station and Gatwick Airport, as well as in Harrods, Sainsbury's and Virgin Trains. Its use of AI and augmented reality technology to provide pinpoint tracking and orient ation services is designed to help clients better understand their customers' interaction with their environment.