SAP joins DigiTrans forum as gold sponsor

German multinational software company SAP will participate in DigiTrans -- The Digital Transformation Forum -- scheduled for October 25-26, 2017, in Dubai, as a gold sponsor. The event, presented by MIT Sloan Management Review GCC, will focus on customer-centric experiences and operational efficiency. DigiTrans will offer actionable knowledge for strategy, organisational roadmap, and innovation-based opportunities. "Dubai is a global hub for showing best practices in using digital transformation to transform industry verticals, and the citizen and customer experiences. With digital transformation reaching a tipping point in the Middle East, DigiTrans 2017 Dubai provides the platform for SAP to exchange best practices in digital transformation. Topics such as artificial intelligence, blockchain, machine learning, and the Internet of Things will be vital for the next generation of chief digital officers to lead the digital economy," said Tayfun Topkoc, managing director, SAP UAE and Oman.